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From a simple idea…

One platform for every conversation.

The story of building Zagel, a smart way to manage customer conversations: from the first sketch on paper to a real platform on the web and on mobile.

Pencil-drawn messages turning into Zagel's interface on a desktop screen and a phone
Client
Zagel
Product
Customer conversation platform
Our part
Planning, UX design, development

The problem

So many conversations… and no clear system.

Messages came in from everywhere: WhatsApp, Instagram, the website and more. With nothing tying them together, replies were slow, the team couldn't tell who had answered whom, and customers fell through the gaps.

The idea

Every channel, in one place.

We built a platform that connects every channel to a single inbox, with an AI agent that helps reply, so the whole team can work the same conversations without stepping on each other.

One platform

  • WhatsApp
  • Support team
  • Instagram
  • Your customers
  • AI agent

Planning & design

From sketches to the real experience.

We started by drawing the idea and its use cases, and mapped the user's journey step by step. Then we designed simple screens built for speed and clarity.

Zagel's first screen sketches

Pencil sketches of four screens: conversation flow, team management, dashboard and conversation details

The result

A smart platform, ready to grow.

Today Zagel helps businesses run their customer conversations with ease, with a smooth experience on the web and on mobile.

A real experience on every device

Zagel's interface: the conversation list, a chat where a customer asks about a product and gets a product card with its price, and the same chat on a phone

Features

Key features

  • One inbox

    for every channel

  • AI agent

    for automatic replies

  • Team management

    and permissions

  • Marketing campaigns

    that reach the right people

  • WhatsApp API

    and OTP messages

  • Reports & analytics

    across the board

Have a similar idea? Let's turn it into a real platform.

How we get there

  1. Idea
  2. Design
  3. Build
  4. Grow