From a simple idea…
One platform for every conversation.
The story of building Zagel, a smart way to manage customer conversations: from the first sketch on paper to a real platform on the web and on mobile.

- Client
- Zagel
- Product
- Customer conversation platform
- Our part
- Planning, UX design, development
The problem
So many conversations… and no clear system.
Messages came in from everywhere: WhatsApp, Instagram, the website and more. With nothing tying them together, replies were slow, the team couldn't tell who had answered whom, and customers fell through the gaps.
The idea
Every channel, in one place.
We built a platform that connects every channel to a single inbox, with an AI agent that helps reply, so the whole team can work the same conversations without stepping on each other.
One platform
- Support team
- Your customers
- AI agent
Planning & design
From sketches to the real experience.
We started by drawing the idea and its use cases, and mapped the user's journey step by step. Then we designed simple screens built for speed and clarity.
The result
A smart platform, ready to grow.
Today Zagel helps businesses run their customer conversations with ease, with a smooth experience on the web and on mobile.
A real experience on every device

Features
Key features
One inbox
for every channel
AI agent
for automatic replies
Team management
and permissions
Marketing campaigns
that reach the right people
WhatsApp API
and OTP messages
Reports & analytics
across the board
Have a similar idea? Let's turn it into a real platform.
How we get there
- Idea
- Design
- Build
- Grow